Music Video Treatment

MUSIC VIDEO CLIP TREATMENT
Names of group members	Georgina, Charli and Ilona
Song selected	Radioactive by Imagine Dragons
Type of clip (Highlight your choice/s) performance / narrative / collage Concept for clip Explain what narrative/images the clip will contain	Narrative     The puppeteer (Charli) begins by walking to a box where she has held two people/puppets (Georgina and Ilona) captive. As she leaves the box, Georgina and Ilona break free from this cage as such and run away. As the puppeteer realises that Georgina and Ilona have escaped, Charli tries to find them. However as time goes on Ilona and Georgina find Charli knock her out and put her in the same cage they were trapped in. Now Ilona and Georgina can leave in peace.
Message What message will your clip contain or what is its purpose?         Style What look and feel will your clip have?	The purpose of the clip is to tell the story of two people/puppets breaking free from a cage which is held together by the evil puppeteer (Charli). This is done so the audience will understand what the puppets are going through. Therefore the message is that no one has the right to control anyone and even if you do, there are always consequences.   This clip has an intense and paranormal feel about it as the puppets are very strange creatures. This will be achieved through many tilted shots as this disorientates the view and makes them feel strange. It will also be intense as there will be many fast-paced editing.
Technical codes Explain the ideas you have about camera work, transition devices, lighting, special effects, framing and composition	This clip will include shots of only the present and what happens to the characters as they carry along in the story. There will be a lot of transitions in this clip when Georgina and Ilona will merge together while running away and towards Charli. These transitions would be good for our clip as Georgina is dressed in white and Ilona in black, so the contrast between them will be very influential in the film as they are in a very similar position but are still two totally different characters. As for lighting, the clip will feature strong amounts of light in the cage, and strong light outside the prison. Finally, to match the characters and what they portray such as Charli who is a strong character, we have included different shot types to suit these different characters. For Charli, an example would be a low shot to make her seem powerful.
Audio codes What is the song about and how do the lyrics relate to the visuals you have selected? Will you be adding an additional sound?	Originally, we had made a decision that we wanted a song to suit the storyline. Therefore we had already decided we wanted to perform a narrative but had to find a song to suit the narrative. We then chose the song Radioactive by Imagine Dragons. From there, we understood the lyrics were about being ready to explode and break free from whatever was holding them back. We will not be adding any sound but we will be only using the music from the song Radioactive.
Pace What sort of pace does your song have and how will this be reflected and created in your clip? Written codes If you are using any written codes, what text will you use? What is its significance? Symbolic codes Will there be any symbols in your clip and what will they be? Will you repeat any images or use a motif? How will the symbolism you have used contribute to the message of your clip?	This song is a medium paced song at the start then becomes a fast paced song. Therefore the shots will have to be paced equal with the lyrics and the beats within the song.   There will be no written codes within our clip. There will only be the codes from mise-en-scene, cinematography, editing and sounds.     There are many motifs in the film such as rope and string that control many of the characters. Also there are motifs through the contrast of black and white between the two puppets and that they are very simple until they break free and bleed red to symbolise the freedom of the two puppet characters.
Key elements of mise-en-scene to be used Explain the settings needed and outline key props and costumes needed	The set has been a very vital element in the film as it shows that it is set in a remote jungle where very few people surround the area and it is very difficult to escape from the cage. The props were also a key element in the clip. Especially the rope. The rope showed the constriction and power it had over many of the characters. Another prop that was important to the clip was the clothes such as the cloak for Charli and the black and white clothes for Ilona and Georgina. The style of acting was extremely important as this created the atmosphere for the clip.
Appeal What things in your clip do you think will appeal to a youth audience?	Overall the music video will appeal to youth audiences as it is a paranormal and a fantasy clip that will intrigue youth audiences. The audience can also relate to the plot line in the clip as many teenagers sometimes can feel trapped and like they no freedom so they can relate to characters such as Georgina and Ilona. The use of technical codes and mise-en-scene should entice the audiences and want to watch more of the clip even if they do or do not relate to the characters in the clip.